You don't get Hypnotherapy clients on Instagram (yet)? These are 3-significant Why's to learn from.
Why you’re reaching fellow Hypnotherapists but no potential clients. AND how to change that immediately.
Are you frustrated with spending so much time on Instagram and getting no results? Believe me, you are not alone. I’ve gotten so many DMs recently asking about how to get Hypnotherapy clients on Instagram.Β That’s why I’ve decided to write this guide for you.
Are you ready to get started?Β
Let’s look at your interactions to figure out why Instagram isn’t working out for you. Who comments on your Instagram posts? Is it friends, family OR other Hypnotherapists? Did you ever wonder why you can’t get new clients on Instagram? The reason is simple: Your potential clients don’t get to see your content in the first place. This is because you are NOT using Hashtags OR most likely using the WRONG Hashtags. What happens if most of your hashtags are Hypnotherapy related? You’ll show up in a pool filled with competition.
We’re talking about Hashtags like
#Hypnotherapist #Hypnosis #Hypnotherapyheals #Hypnotherapyhelps #Hypnotherapyworks #Rttworks #Hypnosisworks #Hypnosisprofessional #Hypnowareness #SolutionFocusedHypnotherapist #ClinicalHypnosis
Don’t get me wrong, you should still use 2 or 3 of those with your location. Just in case someone close by is searching. To attract your ideal client, though, you need to use the same hashtags he is using. This reminds me of the βlaw of attractionβ where like attracts like. In our case, hashtag attracts hashtag. But who is your ideal client on Instagram?
The first step to finding out is to niche down.Β
Anxiety Relief is for instance no niche at all. A client with anxiety issues could be literally anyone. You can’t talk to anyone, can you? It’s much easier if you have a person in mind. Imagine your ideal client is an overwhelmed working mom posting about her life. She’d be using hashtags like these
#momtrepreneur #workingmom #workingmoma #workingmommy #workingmomproblems #workingmomslife #workingmomstruggles
Your best chance to connect with her is to use the same. Makes sense, right?
Why inspirational quotes alone don’t work and how to find your voice. AND add incredible value to your account.
Let’s say your ideal client is a mom. Not any mom though, she’s a new mom. There are plenty of challenges you could help her to overcome. So, if you are not sure what to post, well, that’s precisely it. Considerable niche examples could be:
- Birth trauma
- Postnatal PTSD
- Bonding
- Lacking support
And then there is new working moms, who struggle to find a healthy family-career balance. They feel like there is never enough time to get things done. And once they have time, they feel guilty of not spending it with their toddler. If you add little sleep to this formula, well, you know best what happens next. Which challenges does she face?
Knowing your ideal client’s struggles is not about exploiting their weaknesses. It’s about reaching them to help. If you want to find your voice on Instagram, you need to find the matching ear first. You do that by reflecting on your clients’ reality, challenges and thoughts. That’s how you actually become a client magnet on Instagram.
Imagine one of your girlfriends is in a difficult situation. She is ready to pour out her heart. You won’t start the conversion with an inspirational quote, or will you? You’ve got to dig a bit deeper. Make her feel understood. Mirror her pain points. Talk about relatable real life situations. Offer a glimpse into the future. How could her life change for the better after Hypnosis / Hypnotherapy with you?
PS: That does not mean you can’t use inspirational quotes, but you shouldn’t just post random ones you like. Use quotes only to support your purpose.
Why your Instagram feed looks messy and 3 simple steps to give it a more consistent and aesthetic look.
Whom do you follow? Do they have beautiful and consistent feeds or cluttered ones? How do you tidy your feed? Here are 3 helpful ways to get you started:
1. Look at the big picture.
How will the new post fit in your feed? It’s best practice to check your posts in advance. There are plenty of apps that can help you do that. To mention a few: Planoly, Unum, Preview. You can save time and plan your feed on desktop.
2. Balance it out.
Every one talks about using filters. Are filters the answer to a beautiful feed? They are a nice add-on to give your photos a more consistent look, yes. But they won’t help you without having a system in place first. Creating an aesthetic Instagram feed is all about finding the right balance. Feeds with quotes only seem a bit boring. Overloading a feed with all sorts of media tends to look a bit messy. Finding the right balance is the key. Imagine, your feed would be your website. Arrange it in a way, you’d love to present yourself.
3. Use a simple system to transform your feed.
Do you have a branding in place? A visual language that represents you or your brand? No? That’s okay. Sure, it would be best to have it, but that’s an expensive investment if you’re starting out. A branding is designed to attract your ideal client. As a brand designer, I offer this service only to a few individuals, and only when the time is right. I recommend to start with this Instagram first aid kit. That’s what you can do today:
- Pick one main color and use it in all your posts. It could be for instance used as a background, on fonts or for symbols. Keep your ideal client and his taste in mind when choosing.
- Pick a font that matches your style and appeals to your niche. If you work with headlines and subheadings, you can use the two to differentiate. But make sure you always stick to them and don’t add others to the mix.
- Use a simple 1-2-3 rule for your Instagram rows. What does that look like? An example could be:
1. post: share reel
2. post: share graphic / text
3. post: share photo
Each 1-2-3 post gets a certain placeholder in the feed. This is only one way of doing it. You can choose to shuffle them differently. This is a simple but effective method to help you plan a balanced feed in advance.
Put in place what you’ve learned today, and you’ll start to get Hypnotherapy clients on Instagram.Β
Happy Fun!
PS: Give it a go first. If you need help, you can schedule an audit. Make sure to pick “Improve my Instagram” in the “What are you interested in?” section. I will reply within 3 working days.
This information is extremely useful. It made me smile as I recognized a few things I got correct, but showed me that I was using my hashtags all wrong. There are many wonderful useful gems in this article. I look forward to reading more reviews of your articles
Thank you so much for taking the time to read my article and take it all in. And yes, you are absolutely right, I can see how you’ve implemented a few things I’ve mentioned here already. Looking forward to seeing you inspire more people and reach more clients on Instagram with a new hashtag strategy.
You have a great website with brilliant advice. Love the design too. I now have a much better understanding of hashtags & how to use them to drive my business. Thank you.
Thank you so much, Madeline. I’m really looking forward to hearing more about the results you’ll achieve with your new hashtag strategy. I’m happy to check out your website as well. Will give you some feedback in person π xxx
So grateful that I came across your website. It is helpful and informative and aesthetically pleasing. Loved your background story and how your life developed into what it is now. My story too started in mountains of Balkan, continued in Croatia, Switzerland and settled in the UK.
For my baby hypnotherapy business your input means a lot.
Thank You
Brilliant advice, thank you! Going to re-think my hashtags now xx
Awesome, Nicola! Can’t wait to see your new hashtag strategy, Sibi x
I thank you! Iβm not very good at Instagram and this may be one small thing I can do. Also finding my niche is something I struggle with. I see now how it would be helpful instead of being a Jack of all trades.
What I love about this is that you give advice for things that can be applied in the meantime, before overhauling all branding. This is something that doesn’t often get spoken about. Especially in early stages, agility is huge! Thank you for your generosity in sharing.
Thank you, Marina, and I highly agree, there’s nothing wrong with doing everything step by step, timing in fact is – everything π
Loved reading this guide – so useful and made so much sense. Beautifully put together as well.
It definitely made me realise how much Iβve been playing at social media rather than working it so Iβm looking forward to putting many of these tips to good use.
Thank you so much Sibi for sharing your knowledge with us.
Thank you so much for your appreciation, Katie, I can’t wait to see you transform your social media and slowly but steady and get your own Hypnotherapy business going! It’s going to be legen…wait-for-it…dary π
Thank you for sharing this information. It has really helped me understand how to use hashtags appropriately and that my posts should be less general and more aimed towards my ideal client. Thank you. π
I’m delighted to hear that, Sarah, and I’m very much looking forward to seeing your new Instagram strategy take off π
I’m so glad I found you. I am just starting my practice and this information is so helpful. I’ve felt overwhelmed by starting an IG page for my business and you are giving me some great ideas. I’m loving the idea of creating a niche. I know I want to work with women to create their most beautiful lives and to reclaim their personal power. I’m going to be thinking about how to chunk that down to something very specific. I’m including my website but I will be changing that a bit too, to reflect the specialization of working with women. Thanks so much!
Hi Jacqueline. I’m happy you’re here π And I am delighted to hear that you found my Instagram guide helpful. I can’t wait to see your new IG page! Please let me know once it’s online. Also, I love the About me section on your website. You’re leading a fascinating life! I can already imagine which direction your Niche might take you. Looking forward to seeing your unique story unfold further.
Hi Sibi
Great information – makes sense but all the things that we maybe don’t think about!
Debbie (@drhypnocoach)
Morning Sibi,
Thank you for this essential information and all for free. The pages are simple to follow and makes total sense. I have certainly struggled not knowing how to not be too sales like and find a balance. As you put it, your not praying on weakness and just applying your understanding to their needs. Thank you π
Hi Annmarie, I’m glad you find my Hypnotherapy Marketing guides useful, thanks so much for the feedback! there is absolutely no need for salesy language when you become the most relevant solution to your client’s problem – they come to you! Looking forward to seeing where your business growth journey takes you! X Sibi
Thanks for all the great tips and advice regarding how to use insta and hashtags! Choosing a specific colour to use as a background or in text makes sense too as it makes my posts more recognisable.
Hi Gillian, thank you for your feedback, it’s highly appreciated. Which color did you choose? π
Thank you for sharing all this information. Social media and marketing is such a minefield that I never know what to do for the best. I need to have a relook at my website and will definitely be using your Instagram tips.
Hi Kerry, the best thing to do is go back to the root – and see, if you’re clear on your mission and whom you want to work with – then the website content and social media all start to make sense π hope that helps, Sibi x
Thanks Sibi,
I appreciate your hints and tips. It can be difficult to see the βwood for the treesβ when youβre in the Forest.
I need to get back to grass roots and youβve inspired me to do just that.
This is helping me finally get on track thanks so much Sibi – fulfilling my dream of helping others via quantum hypnotherapy π€π